A new era for Aid for the Blind
In order to establish a website for community organisation 'Aid for the Blind', Griffith University undertook consultation and research to determine the needs of the organisation as well as the needs of their clients.
Through various activities including workshops, seminars, interviews and research, the collective understanding of web accessibility issues was improved, assisting in the development of a website suitable for vision impaired and blind clients as well as the general public.
While the internet is everywhere, a website can be almost static in terms of promoting organisational presence or identity, and associated marketing activities can supplement the website. In a collaborative project with Queensland College of Arts, second and thrid year Design students were invited to create a new logo and a new name for Aid for the Blind. A competition was held and the winning entries from each category were combined to create a new identity and brand: Sixth Sense - Independence for the Blind.
Currently a transitional phase is underway which will see the introduction of the new name and logo, with opportunity for public feedback in the online discussion groups. For enquiries please contact us.